Meeting customer expectations continues to challenge banks. Digital innovation is changing how they engage their customers at every interaction, particularly how they deliver information, products and services.
Cloud is the key technology for banks in ensuring they remain competitive in the face of increased customer expectations and respond to disruptive threats, while realizing new opportunities.
For many of the banks that Finextra has communicated with, optimising the digital experience for customers is a priority. From leveraging omnichannel communication strategies to creating more personalised experiences, the goal is to deliver the right message, at the right time, in the right channel.